Promote Positivity & HannahJoyTV Mission

Promote Positivity

Many of us can agree that the world needs more positivity and love. The Promote Positivity brand and HannahJoyTV platform are all about spreading those two values and sharing positive encouragement.

To us, promoting positivity doesn’t mean everything is perfect. It means we choose to see the light at the end of the tunnel. It means we hold onto hope through the ups and downs. And it means we do our part to make the world a better place, while choosing love over hate.

This brand was created for anyone who aligns with the mission of promoting positivity in their own unique way. We hope you find something you connect with in our merchandise collection, which has reached 25 states in the U.S. + 14 countries around the world and counting. Thanks to you all, we are able to contribute a portion of proceeds to initiatives supporting the youth and the community. So far, we've made donations to 5 different nonprofits and organizations on behalf of this community.

Our logo consisting of green, yellow, red and blue hearts was created to share a message of love and peace. The colors of the hearts are originally inspired by Ethiopian and Eritrean flags and their historic peace efforts. Founder Hannah Joy Gebresilassie, the daughter of Ethiopian & Eritrean immigrants, launched this brand along with her media platform HannahJoyTV and a community initiative called the #PromotePositivityMovement in 2018.

A little bit about Hannah: Hannah loves working with the youth, drinking coffee and traveling around the world. She graduated from Georgia Tech after attending Georgia State University in her hometown Atlanta, GA, then went on to earn her master's degree from the Medill School of Journalism at Northwestern University in Chicago, IL. She previously worked as a television reporter and news anchor in Illinois, where her stories were shared globally. Today, she's a community advocate, journalist and motivational speaker on a mission to share inspiring and informative stories while spreading positivity worldwide. For more, visit

Thanks for stopping by!

Love, Hannah